MailChimp vs Constant Contact
Published 7 months ago
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Before we dive deep into that stuff, here's why choosing one of these is a must for you: Email marketing remains to be one of the most popular methods of marketing still. It's more in control, some say. Email marketing is so popular still because it's still very effective. It's direct, solid, and makes sure people get your message more than many other ways. Pay per click and social media marketing have their shortcomings and limits. Email marketing is if you can do it properly, pretty limitless. It's so much more than any other technique if the conditions are right and you can do the stuff properly. New or old -- email marketing is the best part of the marketing equation when it comes to passing information to your customers and users.
Now, let's start with our comparison of the two tools that are very popular across the globe and millions of webmasters and companies use these for their email marketing needs.
There are a few common things. Like, you can easily set up different templates for different mailing lists. You also get added protection from both the service providers: both services use anti-spam and abuse-detecting technologies that alert you if you are going to experience any deliverability issues. It's good to have a check before you send your emails so that you can maximize delivery. MailChimp uses Omnivore, which can predict unethical practices in your email marketing campaigns before you send those emails out so that there is 96-99% delivery. I personally don't find those percentages accurate, however, but still, it's good enough.
Both provide live chat and email support.
What's good about MailChimp?
MailChimp is free for businesses and you can use it without any costs whatsoever. No credit card details required either. MailChimp comes with a number of third-party integrations and that is extremely helpful, as you will soon learn upon a few months of usage.
MailChimp is undoubtedly the one with the biggest user base. As a result, perhaps, it's also the most popular. It's not only known for email marketing, however. It's also a good private email service provider. But well, that's a different thing and we won't be going into those details right now.
Another thing that MailChimp is really useful for is A/B testing. It allows you to have three variations with different subject lines, content, call to action, images, placements, etc. and sends these across to a small segment of your total potential reach to determine which one works better. This is a feature that is lacking in Constant Contact. And the best part, it's all free.
MailChimp also comes with unlimited storage as compared to the 2GB maximum storage of Constant Contact.
The mobile apps that MailChimp has for the various functionality also ease things a lot. Now, you can track stuff, compose catchy messages, and more when on the go.
MailChimp offers an amazing flat design user interface. It doesn't just appeal to the eyes, but makes discovering the features and using them pretty easier as well. The designs are modern, which shows the commitment of the developers behind MailChimp to providing the very best service to its users.
MailChimp has a large number of features, actually, and the official page is a better place to find out about these features. Installation and set up are also a breeze -- fun and fast. The email templates also user really up-to-date designs that can cater to a large variety of audience of all age groups. The dashboard is clean, modern, and tailored towards smooth user experience. I love that about MailChimp, and you can say I am a fan too (but don't mistake me for being biased, that I'm not going to be in this piece).
MailChimp analytics are another thing help us out a lot. These are powerful stats, facts, and insights that can help you create better marketing content for your mailing lists. How? Well, when you know what is working, what people like, what isn't working, and what people don't like -- you can create better stuff for your target audience and generate more sales and exposure, in a nutshell.
Setting up and running email campaigns is a breeze. Automation is one tool that can help you achieve better results if you can set it up correctly because it cuts down on manual hours you need to work on something and is more accurate and perfect. Automation doesn't need any kind of sick leaves, for example. And it can go on and on to publish stuff with the things that you choose to.
Automation is one aspect where MailChimp shines brightly. Constant Contact, the competitor for this article, offers a limited amount of automation as personalized emails and autoresponders: something even a free Gmail account has.
MailChimp also comes with better form functionality. It supports custom fields as well as drag and drop. Constant Contact, however, only supports a handful of features ranging from tick boxes to QR codes.
What's good about Constant Contact?
Sure, less used than MailChimp, but a strong competitor nevertheless. The features that Constant Contact provides are also amazing and a lot of people love it over MailChimp. Before we move further, you should know that Constant Contact only provides a free trial, not a free version. To sign-up for the trial, you don't need to fill out your credit card details, so that's a good thing. A trial doesn't hurt -- if you don't like it you can always not use it. No commitments.
Constant Contact has better support. It includes phone support, the biggest factor here, a feature that MailChimp lacks.
Constant Contact doesn't come with the kind of amazing-looking templates and designs that MailChimp can offer. This is a big factor for many of us, but might not be a disadvantage if your target audience doesn't need a lot of design in every email that you send. Simpler stuff works really well too.
The multiple ways of uploading your contacts are one thing that Constant Contact excels at. It's a feature that's pronounced better than others and that's why this service has a dedicated user base. Because whenever you are starting a new project, you might have contacts information in a number of different forms and formats. The flexibility of Constant Contact gives you the upper hand in this niche.
The special feature of Constant Contact to set up event registration is one thing that some people might find handy. This basically means you have help in increasing your attendance to events, most preferably conferences.
Constant Contact offers a larger variety of designs and templates to choose from than MailChimp. It also allows you to use a repository of free stock images while MailChimp does not.
Let's look at the pricing now ...
MailChimp comes with a total of three plans.
First one is the Free Plan that allows you to add a maximum of 2000 subscribers. It allows you to send 12,000 emails per month with reporting, form support, amazing design templates, automation, and email-only support (30 days).
The second plan is the Grow Plan. Grow starts at a mere $10 per month and increases the subscribers and emails capacity to unlimited. A few more features are added like advanced segmentation, engagement reports, as well as delivery tools.
The third plan is the Pro Plan. The Pro Plan sits at $199 per month. What is added on top of the Grow Plan? API access, advanced testing, high-volume sending support, comparative reports, and more.
Now, let's see the pricing options of Constant Contact. It comes with two plans -- both paid. But both have a free month added to them.
The first one is the simple Email Plan. The Email Plans costs $20 each month and gives you unlimited emails reporting contacts management, and 1GB file storage.
The second plan is the Email Plus Plan. The Plus one is worth $45 per month and gives you 2GB file storage, automation, and support for event marketing, coupon sign-ups, donations, polls, and surveys.
So, who wins?
Well, it depends. For a lot of people I've met, MailChimp is a better option but they only use the Free Plan. However, a lot of people believe that for as little as $20 per month, you can get a full-fledged suite of Constant Contact and that's better for their brand of business. It all depends, really.
Sure, MailChimp packs more value. But at the end of the day, you need to look at all these different factors and decide for yourself what will work best for you.
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