All in One SEO vs Yoast
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Let's look at the biggest, most major difference between the two technologies.
Yoast forces its decisions on you. You set a focus keyword, and poof: you have all these things to take care of. With All in One SEO Pack, you have to set only the title and meta description (pretty much something you always do anyway) and you add features on top of it.
Both are post-by-post, meaning they both offer their qualities per post. After each post, you will have a box that tells you stuff and where you tweak things or are told what to tweak in the main body.
Yoast analyses your content. It tells whether it's readable or not. Stuff like transition words, third-party readability tests, passive voice, etc. are some of the things that Yoast asks you to edit in order to achieve a better readability score. And once you add your focus keyword for the particular post, Yoast tells you the stuff you can or should improve so that you also have a good SEO score. These things include the focus keyword appearing in the first paragraph, appearing in at least one of the subheadings, using at least one subheading for certain words, cross-linking with other content on your website, adding an image, and so on.
On the other hand, All in One SEO Pack focuses on making things sleek and keeping everything simple. It doesn't overwhelm the person who is new to SEO.
So, in that way, All in One SEO Pack is better for people just beginning. And on the other hand, Yoast is better for people who know stuff about SEO. But that's not entirely right. The user base of All in One SEO Pack doesn't only include people new to SEO, after all. So, what's the catch?
A lot of people use All in One SEO Pack because they already know how to market their content and employ SEO techniques that will help them sell faster. To save time, they use a sleeker tool like the All in One SEO Pack. Yoast, on the other hand, takes up a lot of time. And even if you don't know a lot of stuff about SEO, you can still use Yoast to learn about it and fine-tune your content to meet search engine standards given you have the amount of time to dedicate per post to make it well readable and well search engine optimized.
If you're a new user ...
If you're a new user, there are a lot of things to look out for. How easy is the installation? How can you manage your preferences? Is it hard to use? Let's answer these three basic questions one by one.
Installation is easy for both. They are both plug-ins and you install them the way you install any other WordPress plug-in for your website. Yoast, however, provides a quick tour in its settings.
Managing the preferences is where Yoast takes the win for new users. The Yoast SEO has a tabbed interface for the different kind of preferences. It makes things a lot easier. With All in One SEO Pack, you have a terrible every little configuration on the same page deal. This is not daunting, it's fucking threatening to people new to managing their SEO with automated tools and far worse for people new to SEO.
How hard are the two to use? The All in One SEO Pack meta box below your content in each post is fairly simple, add a title and a description. If that's all you want, good for you. Nothing is simpler when it comes to SEO. And if you want more, you have a few options like tinkering with social media stuff but that's pretty much all. Yoast is fairly harder to use. If you want to make each post passable with flying colors, then you need to spend a lot of time per post to make the readability and SEO both as per Yoast's high standards. This is a good thing, actually, as you will see in the next section.
For users with experience ...
You know your SEO, cool. Yoast provides one of the most amazing content analysis tools out there for SEO. It's the best, I daresay. The content analysis for SEO is unmatched.
What's also true is sometimes, you might get stuck when you've already written content and now find you've used a ton of passive voice and little to no transition words. Doom. You cannot get the readability blip from red to green.
The trick is writing not before Yoast but after it. Once you have done a lot of Yoast SEO for your posts you will get a grip on what you want to avoid and what you want to put to have good ranks. There will be an automatic reminder.
Like the above sentence I wrote was going to be more like "You will be automatically reminded" but well, Yoast has troubled me a lot with the passive voice so now I avoid it even when speaking. It has control over my life. It is CIA. Took you long enough to figure, genius.
Once you're at a stage when you know what to avoid and what to put to score higher, your writing will automatically become more SEO-friendly, which is a HUGE plus. All in One SEO Pack doesn't give you that.
Common capabilities ...
Let's have a more technical breakdown of what these two tools can do.
Both can append titles, meta descriptions for search engine result pages, help to create and upload XML sitemaps, edit your robots.txt file, and do social media magic stuff like automatic pushes on Facebook (see next section for more on how the two tools handle social media integrations and publishing).
Both tools provide similar services. They provide SEO improvement for your content, but in ways that differ -- sometimes only a little while sometimes a lot.
Social media stuff ...
Yoast SEO supports Facebook, Twitter, Instagram, LinkedIn, MySpace, Pinterest, YouTube, and Google+. Irrelevant information: Google+ will soon be discontinued, by the way.
With premium add-ons tailored towards other kinds of content, you have greater control like video SEO, news SEO, etc.
Yoast allows you to further control what channels through your website to a particular social network by supporting custom images, titles, and descriptions for those channels.
All in One SEO Pack needs a toggle to enable social media promotions. Feature Manager > Social Media. It allows you to add an infinite number of social media profiles. You can also adjust the default image settings to be pushed to social media channels.
Both support Open Graph metadata setup for Facebook and Twitter. Yoast also supports the same for Google+ and Pinterest.
All in One SEO Pack is there since 2007. Its creators are Michael Torbert and Steve Mortiboy. Yoast had its humble beginnings as a tutorial series then the WordPress SEO by Yoast. The creator of Yoast is Joost de Valk. Yoast is up since 2010 (including its time as WordPress SEO).
Yoast became more popular than All in One SEO Pack quickly. It currently boasts of a larger user base and is a more frequent recommendation thanks to its great popularity that stems, in large part, due to its SEO content analysis feature.
Why pick Yoast?
Yoast comes with superior analysis. SEO analysis is just amazing and readability improvements are also a neat addition. Content analysis is lacking from All in One SEO Pack, Yoast has the clear upper hand here.
Yoast has a larger user base and a larger support community. Add-ons that you can purchase are also best-in-class.
Why pick All in One SEO Pack?
You can easily configure canonical URLs and have the ability to set no index and no follow rules to individual posts. Sitemap exclusions are also supported.
All in One SEO Pack also integrates with your All Posts page. It allows you to bulk edit titles and meta descriptions. This is a huge thing for people who are in SEO business for a long time and running multiple websites.
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