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Marketing is not just cold-calling salesmen sitting in their cubicles. It's much transformed now. Right now, the major marketing practices of a brand are internet-based. If they hire a contractor to design pamphlets, they do it through Fiverr. If they want to get a long-term boost to their traffic, they do it online search engine optimization service, providers. Similarly, any attempt at getting an engagement boost is done through social media platforms and their advertising.

What is the relation between IoT and marketing?

Internet of Things will affect many spheres of our lives. Marketing is one of them. Although doing marketing is not a part of everyone’s life, but being exposed to marketing is something we do every day.

Marketing is made easier and more precise by the prospects of the Internet of Things. It is clearly evident and also anticipated. The Internet of Things will be affecting the lives of many through different spheres of our lives. Through marketing as well we would be observing considerable changes.

So, how is marketing affected by IoT? Or, more precisely, what are the most important ways in which the Internet of Things will change the future of marketing? Read along to find the three most important such ways.

Real-time customer data

Customer data will be gathered, analyzed, compared, and fed in real time. This will decrease costs. When you have multiple channels of getting your customer data, there is always this risk of getting stale, unnecessary, or useless data. If, however, the data is being gathered and monitored in real time, what do you have to lose? Seemingly nothing.

Don't be afraid. All kinds of customer data gathering processes don't rely on shady practices. A lot of data gathering is safe and actually good for us to further improve our product experience. Without data, companies would be creating products that just fail to provide a satisfying user experience, thus large-scale uproar.

Internet of Things, with its huge promises of interconnection and the bridging of the gap between data and physical devices, holds a lot of hope in this field. This richer, more detailed, and more accurate information will be much more useful than how much data is worth now.

Gathering of customer data in real time also means you will be able to design better services and products while also being able to dispatch information, relevant communication, responses, tracking details, and so on with much more effectiveness.

How will the data be gathered? That is a very valid question. Well first of all, as more devices will be interconnected, more data will be monitored, tracked, and sent to relevant parties. For example, if you make online purchases from your smartphone right now, then the retailer (online service) becomes more and more aware of what you want at that moment. That information is quickly handed over to other parties, like advertising or search engine firms. They employ further practices and help you out on your journey to buying a product or a service.

Now just imagine even more devices and apps being connected together. The amount of information you will be sending off from your browsing patterns will be easily helpful for the marketers to decide what suits your needs best. This is real-time customer data. And this will be the costliest thing in the coming future. This data is rich, detailed, and extremely targeted – making it a cake everyone wants to have a piece of. They just need to wait until the oven to prepare the cake is fully operational and ready. In the future, marketers would be deriving interesting data. Software, algorithms, and artificial intelligence will be advanced enough to find patterns, predict upcoming necessities, and even arrive at strong decisions on their own.

Way more immersive communication

The communication will no more be one-sided. In other words, the communication right now is like a company broadcasting information and waiting for its target customers to pick it up and act on it, willingly. This approach of communication has two problems: the first problem is that not all of the target customers see the message, and the second problem is that those who do still feel uneasy to act on it because promotion is by nature unlikely to provoke enthusiastic response or action.

With the further rise of the Internet of Things, we would be able to communicate more effectively. It will be one on one, almost. We will be knowing their particular needs, and they will be knowing our particular details. Such effective communication will ensure higher conversion rates if nothing else. But it will also help in improving the brand image over time.

That is why I say that the Internet of Things will facilitate a way more immersive communication between sellers and buyers. IoT will create a much richer channel of exchanging information between marketers and their target customers. This improves the experience of markets and products on both ends and not just on the marketer’s side. Better information means increased accuracy. Internet of Things will also add a layer of protection from frauds with the help of a better exchange of information amid the consumers and the delivery of critical pieces of data to the customers when they need it. This added layer of protection means an improved experience for the customer. This is certainly beneficial.

As mentioned above in brief, communication would not be possible just for marketers and their target customers – but people deliberately seeking marketing for themselves will also make good use of this communication channel, which is largely inaccessible and impractical right now. Suppose you are in an autonomous car and it sends off certain signals that you are not sure of. In the future, you have an alternative to doing a web search and willing to believe the first page results. In the future, you would be able to directly get marketing advice for you – is something wrong? Has the product malfunctioned? Do you need any accessories? And you will not be needing to explain things in details. Thanks to IoT, they will be able to get the necessary debugging information on their own.

The constant rise of social media

Targeting your audience becomes easy with the effective Internet of Things. When everything from home TVs and fitness bands to smartwatches and other wearables is functioning as one whole in your monitoring – social media gets more data as well.

In the future, we can easily anticipate the rise of devices that test your mood, publish what is on your mind, learn from your body language and send out tailored communication, pinpoint your location automatically, or configure the toggles for a various different lifestyle and productivity things based on this data that they collect.

This means social media becomes more accurate. When you want to target people combating stress but not all stressed people – this new social media will be your best weapon to do your product marketing because social media will know exactly the kind of people you need to target. With this laser targeted audience, your sales will surely increase and your money will only go into high return or lead generation alternatives instead of everywhere.

Further, the Internet of Things facilitates autonomous cars, which will be deeply interconnected with social media for leisure, location, and connectivity reasons. So, when a person drives an autonomous car, he or she will easily be able to give off hints of his or her situation without even trying. Using this advanced social media, you will be able to display specially tailored messages and so much more engaging communication with your target customer when you have such rich data.

Wrapping up

Needless to say, there are countless more ways in which the Internet of Things will be helping marketers realize their dreams and attain their aims faster than ever before. These three were the most important ones, as we understand marketing, Internet of Things, and the relation between them so far. As things evolve further, there might be certain changes and they will be incorporated well in the piece.

Through these three ways: attaining real-time customer data, indulging in more immersive communication with the target customers, and finally also deriving much better insights from the more powerful social media of the future – Internet of Things will make sure marketing is more effective than it has ever been. These new weapons in the arsenal of an internet marketer will prove to be of utmost importance in the very near future. Internet of Things going global and penetrating every inch of our lives – that moment is not very far away. And when that happens, you better be ready for it.

Download more RAM. 🐏 ⨉ 0Posted by roxblade 1 year ago

Edit History

• [2019-03-26 6:43 PDT] roxblade (1 year ago)
• [2019-03-26 6:43 PDT] August R. Garcia (1 year ago)
🕓 Posted at 26 March, 2019 06:43 AM PDT

Some design is good, some design is bad, and yet some design is just full retard Comic Sans with a rainbow gradient on it.

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