Published 5 months ago
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I have a small business and would like to explore marketing through social media outlets. What are the benefits? Drawbacks? How much do I need to invest to make it worth my while?
Several benefits of social media marketing include more potential traffic to your business, improved search engine rankings, higher customer satisfaction, greater profits, and overall improved popularity of your small business due to its new social media influence. Drawbacks would be the small amount of time it would take to set up accounts for your business on various social media outlets. It could also cost around several thousand a month to outsource all social media marketing. If not outsourced, it could cost significantly less.
Before you start running campaigns do some analysis, check your competitor's presence in which social media platfom they are hitting. Choose the which platform works the best for your business model. If you are B2C, Facebook, Instagram works the best & cost effective. For B2B, LinkedIn is the best one. People are engaging more on social medias nowadays. You can reach more people easily.
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