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can anyone please let me know how to manage online reputation.
It depends on what specifically that refers to:
- If you're trying to be proactive and have no specific online reputation management (ORM) problems, then doing things like integrating an optional "leave a review" step where relevant (e.g., after an order is placed/completed/delivered) can help build up positive feedback, which can mitigate problems later on if/when someone else does leave a complaint somewhere.
- If you already have some sort of (real) reputation management issue, you can:
- Encourage others to leave positive reviews;
- Attempt to outrank the complaint in search results (although this is often difficult for a variety of reasons);
- Attempt to improve the rank of other positive reviews (and/or neutral brand-related content, such as social media pages) so that there is more positive content on the first page of the SERPs for brand-related terms.
- if the issue is false/defamatory content (e.g., a competitor posting fake complaints), it's fairly easy to send a cease and desist letter or similar (to both the person posting the false/defamatory content and any relevant platforms, such as the web host). See:
Also, while it is obvious/cliche to say "just run a business that isn't sleazy and/or garbage," that does actually work reasonably well.
Sir, I can do you a nice SEO.
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