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Forum in Online Reputation Management (ORM) | By bracknelson


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Tags: ORM, How To

Profile Photo - bracknelsonbracknelson

can anyone please let me know how to manage online reputation.

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bracknelson (3 months ago)
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Posted by bracknelson 3 months ago 🕓 Posted at 04 March, 2020 23:26 PM PST
Profile Photo - August R. GarciaAugust R. GarciaLARPing as a Sysadmi...Portland, ORSite Owner

It depends on what specifically that refers to:

  • If you're trying to be proactive and have no specific online reputation management (ORM) problems, then doing things like integrating an optional "leave a review" step where relevant (e.g., after an order is placed/completed/delivered) can help build up positive feedback, which can mitigate problems later on if/when someone else does leave a complaint somewhere.
  • If you already have some sort of (real) reputation management issue, you can:
    • Encourage others to leave positive reviews; 
    • Attempt to outrank the complaint in search results (although this is often difficult for a variety of reasons);
    • Attempt to improve the rank of other positive reviews (and/or neutral brand-related content, such as social media pages) so that there is more positive content on the first page of the SERPs for brand-related terms.
  • if the issue is false/defamatory content (e.g., a competitor posting fake complaints), it's fairly easy to send a cease and desist letter or similar (to both the person posting the false/defamatory content and any relevant platforms, such as the web host). See:

Also, while it is obvious/cliche to say "just run a business that isn't sleazy and/or garbage," that does actually work reasonably well.  

Download more RAM. 🐏 ⨉ 0Posted by August R. Garcia 3 months ago 🕓 Posted at 06 March, 2020 12:12 PM PST

Sir, I can do you a nice SEO.

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