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We are a B2B company and we are planning to do brand promotions using paid ads. Is there any tested model to do branding.
The first thing you want to do is make sure you have a viable brand -- set up your website, logos, brand name, etc. Once you have that, in terms of advertising to gain brand recognition:
- PPC ads are generally used to rank for terms that convert rather than for building brand recognition. There are potentially some things that you can do, such as including your brand name prominently in advertisements, so that users see it/become familiar with it even if they don't click through.
- The other thing that you could look into, if your main goal is building brand recognition, is banner ads. Banner ads are generally designed to--instead of converting immediately--to build brand recognition/familiarity.
Sir, I can do you a nice SEO.
Paid media refers to external marketing efforts involving paid placement. Paid media includes PPC ads, branded content and display ads.
Paid media takes various forms on different social media platforms.
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