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Forum in Search Engine Optimization | By RolandGaunt

Published 10 months agoTue, 04 Jun 2019 06:28:28 -0700

277 views, 0 RAMs, and 2 comments

Tags: SEO, seo tips

Profile Photo - RolandGaunt RolandGaunt Entrepreneur, hopefu... NC
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I know that Google has said "excessive link exchanging" can hurt your ranking (and obviously scammy ones can), but what about link swaps where the link adds value to both sites. For instance:

1. Blog A is a recipes blog. They have an article about frying fish and mention cookware.

2. Blog B is a home goods blog. They have an article about new cookware and mention it can be used for steak, fish, etc.

3. Blog A links the anchor of "cookware" to Blog B's article

4. Blog B links the anchor of "fish" to Blog A's article

In both of these instances, the links provide additional context and information (and value to the reader). Even without the swap, each Blog may have organically added those links.

I'm assuming that a couple of these won't make any negative impact, but what about 10? 100? Do you think there's a point where, regardless of whether the link provides value to the reader, that Google will penalize you?

Download more RAM. 🐏 ⨉ 0 Posted by RolandGaunt 10 months ago 🕓 Posted at 04 June, 2019 06:28 AM PDT
Profile Photo - August R. Garcia August R. Garcia LARPing as a Sysadmi... Portland, OR
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Site Owner

Would probably be more natural if rather than specific articles linking to each other, that site A links to somewhere on Site B and then Site B links to somewhere else on Site A. It's pretty standard for sites within niches to link to each other, so if the links actually made sense you probably wouldn't have problems either way with that kind of set up. If it were all from specific "link directory"/"our friends" type pages it would probably look weirder.

The other consideration would be between the algorihtmic impact vs. manual review. The actual site penalties that can show up in Google's Webmaster Tools/Search Console are manual penalties. You shouldn't run into algorithmic issues from interlinking a number of relevant sites, but if it were clearly spam you might run into issues if the sites were later manually reviewed.

It would depend on the exact scenario.

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RolandGaunt (10 months ago)
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Posted by August R. Garcia 10 months ago 🕓 Posted at 04 June, 2019 12:10 PM PDT

Sir, I can do you a nice SEO.

Profile Photo - RolandGaunt RolandGaunt Entrepreneur, hopefu... NC
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Great points!

Download more RAM. 🐏 ⨉ 0 Posted by RolandGaunt 10 months ago 🕓 Posted at 05 June, 2019 15:02 PM PDT

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