256 Kilobytes

[Video Guide] How to Find Profitable Keywords from Scratch - Find Infinite Keywords with a $0 Budget

Articles in Search Engine Optimization | By August R. Garcia

Published | Last Update 📌

Are you smashing your head into the keyboard trying to find quality keywords that you can actually rank for, even though your site is garbage? Here's a simple, spoon-fed system to easily find niche-related keywords.

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Here's a keyword research tutorial video. This guide covers:

  • How to Find Keywords and Evaluate their Quality
  • How to Evaluate Keyword Difficulty and Competitor Quality
  • How to Plan Out Clusters of Keywords for Use in Articles

If you want six more hours of keyword research video content, you can also check out Huevos Rancheros' six-hour (subscriber-exclusive) keyword research video guide in the eBooks library.

PS - It's roughly 15% of queries that are completely new/never searched before (not 30%).

Edit 09 August, 2019: 256 Kilobytes released a keyword research tool, 256 Keywords, which you can also use for keyword research.

Keyword Research Guide: Written Edition

Here’s a written summary of the content in the video. The video goes into more depth on all of these points.

How to Find Keywords and Evaluate their Quality

For this project, we’re going to look for keywords that can be used to sell hair clippers.

Examining the Most Obvious, Broad Keyword

The most obvious term here would be “buy hair clippers.” If you search for this term, you’ll note that most or all of these apply:

  • There will be numerous paid ads linking directly to product pages that sell hair clippers
  • There is probably a local map result for your region listing various physical stores
  • The organic search results will probably have a “popular products” section showcasing various products and linking to search results for them
  • There will probably be a carousel of articles somewhere on the page
  • Some of the “regular” search results that rank will be for the home pages of major hair clipper brands (which are very authoritative pages)
  • There will be a ton of people explicitly targeting this term, even if you go back multiple pages

From these factors, it can be inferred that this keyword is very competitive.

Finding Variations on the Obvious Term

One of the easiest ways to find less competitive terms is to check out two sections that show up on the “buy hair clippers” search result page:

  • The “people also ask” section shown on the search result page
  • The “searches related to” section at the bottom of the page

These two sections are populated with related questions (questions can also be keywords) and related searches (which are also keywords). Similarly, you can also start typing terms into the search bar to find autocomplete suggestions, which are generally also related terms. From these, you can easily harvest a number of related, similar terms to pull into a spreadsheet for further analysis.

How to Evaluate Keyword Difficulty and Competitor Quality

How to Analyse Keywords At a Glance (Without Tools)

Once you have a list of keyword variations, the first, most basic way to analyse them is by looking at them and asking yourself some basic questions:

  • Which of these keywords are something that would be searched if a user wanted to buy hair clippers? What is the “searcher’s intent,” so to speak?
  • How specific are these keywords? How many words are in them? Are they mild phrasing changes to the base keyword, or are they more obscure?

Ideally, you want something that is fairly specific where a user is likely to buy. You can also run some of the variations through search engines to see what shows up and to see what kind of results are shown relative to the base keyword. After doing this, we found a promising main keyword of “best clippers for black hair,” which is a very specific buyer keyword with relatively few people targeting it explicitly.

Finding Keyword Search Volume

To understand how valuable keywords are, it’s important to be able to determine how many people are searching for them. While Google’s Keyword Planner seems like it would be the go-to choice for keyword research, it has some substantial limitations and will generally throttle the data that it provides into ranges (for example showing “100-1000 searches” instead of “360 searches”). The easiest way to get around this is to use SearchVolume.io, which is able to pull the exact figures from Keyword Planner, presumably because they spend Adwords money with them or something along those lines.

Evaluating Competitor Strength (At a Glance)

Once you’ve narrowed down your list of prospective keywords, determining the quality of competitor sites for that term is a good idea. Search for “best clippers for black hair” (or whatever term you want to evaluate) and click through to a few results. Take a look at these. At a glance, these factors tend to indicate that a site is a strong contender for a keyword (although some of these relationships are non-causal):

  • Site is explicitly targeting a keyword (as opposed to something like “best clippers (in general)” happening to also rank for “best clippers for black hair” despite not discussing black hair in the article).
  • Content is fairly long 1,000+ words and has some relevant images, videos, or multimedia content
  • Content is in coherent English.
  • Site has a decent stylesheet, or at least one that indicates that some time has been put into it (as opposed to a default WordPress theme)

Overall, it’s shown that “best clippers for black hair” has a few solid sites targeting it, although few are really tryharding toward that term specifically.

The quality and quantity of links to a domain is one of the biggest factors used by search engines in determining how authoritative a site is. There are a number of free tools that can be used to check a site’s backlink profile:

After using a number of these tools, it is shown that most of the pages ranking a post for “best clippers for black hair” are ranking primarily off of their domain’s overall authority, rather than because they are pointing backlinks at that specific page. Most of the links that are pointed directly at those pages are extremely generic links that would be easy for any random person (such as you) to get with like five minutes of work. It might be tricky for a new site to hit the #1 spot (since the domain would likely overall be fairly weak), but it would be reasonably easy to get a site up to at least the first page by focusing on that specific term with whatever link building method you prefer.

Bonus: Using Paid Tools

There’s a bonus clip at the very end of the video guide showing how a tool like Ahrefs can be used to find additional keywords. With Ahrefs, you can take one of the URLs that already ranks for a term, run it through the “site explorer,” and then visit the “organic keywords” tab to find other terms that the page ranks for, as well as their search volumes. There is also more about using paid keyword research tools in this guide on Ahrefs and this guide on a few other tools.

How to Plan Out Clusters of Keywords for Use in Articles

At this point, we’ve decided to write a page targeting the term “best clippers for black hair.” Finding other variations on that same term (ex: “best clippers for African American hair”) can allow for you to group together very similar keywords to target with a single page.

Using Keyword Shitter

While you can manually repeat the process of putting “best clippers for black hair” into a search engine and grabbing “searches related to” and “people also ask” terms. An easier approach is to use Keyword Shitter, which will essentially automate this process for you. You can then grab these terms, go back to searchvolume.io to grab the search volumes, and use the biggest variations within your article

Writing the Actual Article

Once you have a solid list of keywords to use for an article, move on to the onpage SEO video guide or the onpage SEO non-video guide for more about how to put together your content.

Other Resources Mentioned and/or Used

Users Who Have Downloaded More RAM:
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Posted by August R. Garcia 3 years ago

Edit History

• [2019-05-08 6:42 PDT] August R. Garcia (3 years ago)
• [2019-05-08 6:42 PDT] August R. Garcia (3 years ago)
• [2019-05-08 6:42 PDT] August R. Garcia (3 years ago)
• [2019-05-08 6:42 PDT] August R. Garcia (3 years ago)
• [2019-05-08 6:42 PDT] August R. Garcia (3 years ago)
• [2019-05-08 6:42 PDT] August R. Garcia (3 years ago)
🕓 Posted at 08 May, 2019 06:42 AM PDT

Profile Photo - August R. GarciaAugust R. GarciaLARPing as a Sysadmi...Portland, ORSite Owner

August Garcia is some guy who used to sell Viagra on the Internet. He made this website to LARP as a sysadmin while posting about garbage like user-agent spoofing, spintax, the only good keyboard, virtual assitants from Pakistan, links with the rel="nofollow" attributeproxiessin, the developer console, literally every link building method, and other junk.

Available at arg@256kilobytes.com, via Twitter, or arg.256kilobytes.com. Open to business inquiries based on availability.

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