Everyone knows that there are three big factors being used by search engines in Current Year:

• Expertise;
• Authoritativeness; and
• Trustworthiness

With the tool below, you can calculate your site's EAT score in seconds with our secret algorithm!

Analyze Your Site's EAT Score!

Eat Score: ???

We hope this tool helps you on your SEO journey! If this tool helped you Do a Nice SEO, register an account or subscribe today!

Sir, I can do you a nice SEO.

EAT and YMYL are both from the Search Quality Evaluator guidelines document:

• EAT is a set of guidelines for how manual-reviewers can evaluate webpages
• YMYL states that certain niches have higher quality standards

Both of which are "real" in some sense, but from the perspective of actually running a website, they mostly translate to "post content that is accurate and useful." As far as I can tell, they're internal terms used for manual (i.e., not algorithmic) review of site content (such as applying manual penalties and so on) that were picked up by a blogger as the "next big thing" in SEO despite no real indication of that being the case.

Sir, I can do you a nice SEO.

> if you're publishing less professional shit in the finance industry anyway I feel the prospect is less likely to convert

Probably also true. 

> I'm gonna stick around here.

Very nice. Feel free to join us in the Slack chat, if you'd like.

Sir, I can do you a nice SEO.

Update: Also, see this thread for more about EAT.

Sir, I can do you a nice SEO.