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Forum in Search Engine Optimization | By roxblade

Published 7 months agoMon, 01 Apr 2019 11:49:28 -0700

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Tags: SEO

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In the last decade, the SEO trends have shifted by a lot. A lot of stuff has moved through massive, tectonic shifts. Let's see the milestones.

The past decade has seen immense strides, twists, and turns in the SEO field. SEO has evolved a lot through this period and any webmaster needs to learn what’s happened in these years because if you don’t know the past trends of SEO, you don’t know what’s wrong and what’s right.

It all started years ago when Tim Berners-Lee created the first website (you can still see it). Then came the age when people employed unethical practices to bump their websites up in search engine rankings. However, starting 2006 things changed.

So let’s dive into it. Here’s the evolution of SEO trends in the past decade, 2006 to 2016:

A brief timeline of the beginning

  • Google acquires DoubleClick in 2007. With this, Google stepped into digital advertising with a powerful weapon.

  • Aardvark social search engine launches in 2008.

  • Google’s Universal Search aims to connect multiple sources and feeds to give more complete results.

  • Google Suggest, launched in 2008, was the feature that enabled Google to predict and give search suggestions as strings of words.

  • MSN rebranded as Bing.

Panda hits (2011)

Panda is the single biggest change in SEO ever seen. Panda launched affecting 12% of search results. Further, 9 versions of Panda from February 2011 through December made the mammoths of internet bend their knees if they were ranking high with crappy content.

  • Google’s Panda update aimed to de-rank websites with low-quality content.

  • Poor quality websites climbed up in search engine result pages (SERPs) using certain black hat or unethical practices for a long time and finally, algorithms were made to curb such bad practices.

  • Now the focus shifted from “only keywords matter” to “if the site isn’t human readable, keywords don’t matter at all.” This was one of the biggest shifts in SEO trends in the past decade.

  • Marketers had to look for real, native English-speaking writers who authored original, non-plagiarized content because now, duplication meant death.

  • Panda made internet marketers lose tons of money and traffic, largely in the USA and Europe – within the first couple months of launch.

  • SEO experts shifted from spammy content and keyword stuffing to hiring writers for good content.

Knowledge Graph and Penguin (2012-2013)

Google launches Knowledge Graph – the feature to directly know answers, facts, and people without opening links from the SERPs.

With the Graph, websites were encouraged to make their content clearer if they wanted to be clicked-through. If you cloak shady content using tricky headlines or snippets, then you had lesser chances of succeeding in your malpractice. Give the searchers something they feel compelled to click on.

Penguin 1.0 launched in 2012 affecting near to 1% of all search rankings. A year later, Penguin 2.0 launched. In essence, socializing and writing meaningful content abiding Google’s Webmaster Guidelines was given priority through the two Penguin updates to the Google search algorithm.

New web: Hummingbird and Mobilegeddon (2013-2015)

As the year 2013 closed to an end, SEO had evolved much farther than what black hat internet marketers could imagine. The evolution of SEO trends in the past decade had its center point here. A couple more updates to Google from 2013 to 2015 that you need to know about:

  • The hummingbird made sure relevance was a big thumbs up for content. Page load times were also taken into consideration. SEO trends changed and writers had to emphasize precision over quantity.

  • Mobilegeddon initiated Google’s drive for mobile friendliness. Now it was a big thing. If your website is responsive for mobile screens, you have an upper hand in SERPs. Check it using Google’s developer tool.

Now and future

The Internet is becoming more personalized yet respecting of privacy. Content is king. Highly targeted and engaging content is the highest ranking content.

Infographics will play a crucial role in the years to come. And rest all is a conundrum: Google tweaks its algorithm 400-500 times per year and it’s never easy to guess which tweak will turn your world upside down if you’re on the wrong side of internet marketing. Also, see our Internet Marketing Strategies for 2016 article, you’ll love it.

So, stay white hat and write engagingly.

Download more RAM. 🐏 ⨉ 0 Posted by roxblade 7 months ago 🕓 Posted at 01 April, 2019 11:49 AM PDT

Some design is good, some design is bad, and yet some design is just full retard Comic Sans with a rainbow gradient on it.

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